Phinma Property Holdings Corp., a developer of affordable homes, is reviving a plan to hold an initial public offering (IPO) next year to take advantage of the stock market’s surge.
Willie Uy, Phinma Properties president and chief executive officer, told the BusinessMirror that the company plans to undertake as many as 14 new projects, some of which will be located in previously untapped markets in the Visayas and Mindanao, before proceeding with the IPO.
Uy did not provide financial figures for the planned fund-raising measure, as the developer has yet to select an underwriter. Prior to the global financial crisis in 2008, Phinma Properties was projecting to raise about P1 billion from an initial share sale.
“We are now studying an IPO carefully. But we would like to do it within 2011 and we would like to do it while the market is hot,” Uy said in an interview.
“It seems the market is receptive to new IPOs and Phinma Properties has a good story,” he added.
The benchmark Philippine Stock Exchange Index recently breached the 4,000 level, an all-time high, and some analysts expect the market’s main barometer to top 5,000 by the end of next year.
Phinma Properties, which is 35.3- percent owned by publicly listed Phinma Corp., has been focusing on mid-rise condominium developments within Metro Manila, selling units priced from below P1 million to P1.8 million.
Demand for these units remains strong with the company forecasting to increase full year profits to P195 million, from P132.19 million in 2009.. Uy said this profit would result from projected revenue which is expected to improve from last year’s P1.3 billion, mainly from real-estate sales.
The property developer has also been adding new projects to the pipeline, as it is “fast running out of inventory” on the back of robust domestic sales.
Uy said the company recently launched Asya Enclaves Alabang, a 3.5-hectare development in Muntinlupa City featuring three-gated Asian-themed residential condominium communities, which will be developed over the next two-and-a- half years.
Asya Enclaves will offer a total of about 1,800 units, he said.
Moreover, the company is close to acquiring two new properties, each under three hectares, in Quezon City and near the Parañaque area.
Uy added that the developer is also likely to proceed with pending joint -venture deals in Cebu and Davao City to jumpstart its expansion outside Luzon.
“The market is right for us to come in. The price range of condominiums in Davao is similar to Metro Manila prices so if we introduce our projects there, it will be advantageous,” he said.
Phinma Properties’ main mid-rise community developments include Fountain Breeze in Sucat, Parañaque and Quezon City developments Floro Vista in Commonwealth Avenue and Sofia Bellevue in Capital Hills Drive.
It also has low-cost horizontal communities in Cavite and Laguna and upscale townhouse projects near Forbes Park in Makati City and in Quezon City.
The company reported via its website that said it has built over 7,000 condominium units in Metro Manila.
For details on Phinma properties, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Business Mirror, 03 October 2010
For details on the Real Estate Service Act or RESA Law > www.ra9646.com
Sunday, October 3, 2010
Monday, September 6, 2010
Showing the industry a viable model
WILLIE UY is on a mission. The president and CEO of Phinma Properties is out to prove that in this period when everything seems to cost more, Filipino homebuyers with a limited budget could still be able to own bigger-than-average condo units and a better living environment.
“Our vision is to create an opportunity for all Filipinos to own quality yet affordable homes in strategic locations in Metro Manila. We’re not just after providing them with spacious and comfortable units but also communities that make them feel valued,” Uy explains.
In line with the company’s “City Living Made Easy” campaign, Uy says Phinma Properties is set to further strengthen its position as one of the market leaders in medium and high-rise condominium units by offering buyers “more space for the same price.”
“To date, Phinma Properties has successfully completed seven residential developments and has constructed 7,041 condominium units so we are confident we will be able to fulfill our mission,” Uy says.
Established communities
The company, which began operations in 1987, already boast successful communities located in Parañaque City (Fountain Breeze) as well as in Quezon City where most of their projects are located (Sunny Villas, San Benissa Garden Villas, Spazio Bernardo, Spazio Bernardo West Villas, Smile Citihomes and Smile Citihomes Annex).
In fact, the two most recent developments are also located in Quezon City: Sofia Bellevue, an 840-unit project in Capitol Hills that features five medium-rise buildings; and Flora Vista, an 870-unit project near Commonwealth that features nine five-story condominium buildings on a 1.8-hectare property.
Phinma Properties also hints of launching three more projects by year’s end, this time to be located in Pasig area and two others in the southern part of Metro Manila.
“These projects, the current and the upcoming ones, exemplify affordability, good location, fast turnover and community building. All of the unit cuts allow residents to enjoy flexibility of expanding by being able to adjoin units. They could also avail column-free units that allow buyers flexibility in space planning their homes and maximizing useable floor space,” Uy describes.
History
So how is Phinma Properties able to provide bigger and better units at no extra cost? The answer partly lies on the company’s history: Phinma Properties belongs to the much larger organization, Phinma Group, which has been in existence since 1956 and whose core business for the past 50 years was construction materials, including cement and steel (today, however, the group is more focused on shelter, education, power, mining and financial services),” Uy says.
In its early years, Phinma Properties also invested in a building system that is still being utilized today.
Together, these factors allow Phinma Properties to build more structures in a much shorter time, thus allowing fast turnover as well as sell units at affordable prices and with reasonable profits.
Fast turnover
“All of our best-value-for-money condos enable residents to move in, in a short span of time because of our fast turnover of units. Our unbeatable affordability of units starting at less than P1 million with amortization starting at P5,915 per month, allows our buyers to enjoy more space for the same price that allows them to not only live their dream of owning a house but also uplift their lifestyle,” says Grant Orbeta, Phinma Properties VP for Sales and Marketing and Design.
Orbeta adds that the company goes beyond locating their projects near commercial areas but also in major thoroughfares and public transport systems.
“This means lesser cost in traveling expenses since most of the important destinations—like schools, shopping and entertainment, restaurants, banks and hospitals—are just within reach,” Orbeta says.
Furthermore, Uy informs Phinma Prorperties also has special teams that could lend residents or investors a helping hand.
For those who plans to do some upgrade on their unit, Uy says the company’s Unit Improvement team would be able to give assistance on how to go about the improvement.
Investors who wish to have their units leased on the other hand, can always get the assistance of the company’s Lease Management team that maintains an office in each of the Phinma Properties project.
This team is also the group to talk to should the homeowner needs assistance in maintenance, landscaping works and other everyday minor works.
“With Phinma Properties, we make sure that our homebuyers will definitely find a refreshing environment different from the congested city around them. From the communities that we just established they now have a place where they could enjoy space that maximizes their hard earned money and allow them to live the life they have always dreamed of,” Uy assures.
For details on Phinma Properties, contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Inquirer, 03 September 2010
For details on the Real Estate Service Act > www.ra9646.com
“Our vision is to create an opportunity for all Filipinos to own quality yet affordable homes in strategic locations in Metro Manila. We’re not just after providing them with spacious and comfortable units but also communities that make them feel valued,” Uy explains.
In line with the company’s “City Living Made Easy” campaign, Uy says Phinma Properties is set to further strengthen its position as one of the market leaders in medium and high-rise condominium units by offering buyers “more space for the same price.”
“To date, Phinma Properties has successfully completed seven residential developments and has constructed 7,041 condominium units so we are confident we will be able to fulfill our mission,” Uy says.
Established communities
The company, which began operations in 1987, already boast successful communities located in Parañaque City (Fountain Breeze) as well as in Quezon City where most of their projects are located (Sunny Villas, San Benissa Garden Villas, Spazio Bernardo, Spazio Bernardo West Villas, Smile Citihomes and Smile Citihomes Annex).
In fact, the two most recent developments are also located in Quezon City: Sofia Bellevue, an 840-unit project in Capitol Hills that features five medium-rise buildings; and Flora Vista, an 870-unit project near Commonwealth that features nine five-story condominium buildings on a 1.8-hectare property.
Phinma Properties also hints of launching three more projects by year’s end, this time to be located in Pasig area and two others in the southern part of Metro Manila.
“These projects, the current and the upcoming ones, exemplify affordability, good location, fast turnover and community building. All of the unit cuts allow residents to enjoy flexibility of expanding by being able to adjoin units. They could also avail column-free units that allow buyers flexibility in space planning their homes and maximizing useable floor space,” Uy describes.
History
So how is Phinma Properties able to provide bigger and better units at no extra cost? The answer partly lies on the company’s history: Phinma Properties belongs to the much larger organization, Phinma Group, which has been in existence since 1956 and whose core business for the past 50 years was construction materials, including cement and steel (today, however, the group is more focused on shelter, education, power, mining and financial services),” Uy says.
In its early years, Phinma Properties also invested in a building system that is still being utilized today.
Together, these factors allow Phinma Properties to build more structures in a much shorter time, thus allowing fast turnover as well as sell units at affordable prices and with reasonable profits.
Fast turnover
“All of our best-value-for-money condos enable residents to move in, in a short span of time because of our fast turnover of units. Our unbeatable affordability of units starting at less than P1 million with amortization starting at P5,915 per month, allows our buyers to enjoy more space for the same price that allows them to not only live their dream of owning a house but also uplift their lifestyle,” says Grant Orbeta, Phinma Properties VP for Sales and Marketing and Design.
Orbeta adds that the company goes beyond locating their projects near commercial areas but also in major thoroughfares and public transport systems.
“This means lesser cost in traveling expenses since most of the important destinations—like schools, shopping and entertainment, restaurants, banks and hospitals—are just within reach,” Orbeta says.
Furthermore, Uy informs Phinma Prorperties also has special teams that could lend residents or investors a helping hand.
For those who plans to do some upgrade on their unit, Uy says the company’s Unit Improvement team would be able to give assistance on how to go about the improvement.
Investors who wish to have their units leased on the other hand, can always get the assistance of the company’s Lease Management team that maintains an office in each of the Phinma Properties project.
This team is also the group to talk to should the homeowner needs assistance in maintenance, landscaping works and other everyday minor works.
“With Phinma Properties, we make sure that our homebuyers will definitely find a refreshing environment different from the congested city around them. From the communities that we just established they now have a place where they could enjoy space that maximizes their hard earned money and allow them to live the life they have always dreamed of,” Uy assures.
For details on Phinma Properties, contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Inquirer, 03 September 2010
For details on the Real Estate Service Act > www.ra9646.com
Monday, May 10, 2010
PHINMA: Housing for a sustainable future
Housing for a sustainable future
(The Philippine Star) Updated May 07, 2010 12:00 AM
(The Philippine Star) Updated May 07, 2010 12:00 AM
MANILA, Philippines - Corporations, especially real estate developers, are now starting to realize the benefits of sustainable design practices as good for the environment and business as well. Some recent developments in the country have begun to design their projects around sustainable practices already.
But what if you were a developer of affordable housing with margins and selling prices to strictly maintain?
Phinma Property Holdings Corp. (Phinma Properties), the country’s leading developer of affordable condominiums, is one such organization. The company is known to constantly push itself to innovate and initiate improvements while delivering quality and affordable homes to Filipinos.
Despite being developing affordable homes it has aligned itself with international quality, waste management and safety standards and is the country’s first and only developer in the Philippines with Triple ISO Certification for the Quality, Environmental, Occupational Safety and Health Management standards.
As a progressive company that develops in major urban centers, Phinma Properties believes that it has a responsibility to maintain the environment where it develops. Company president and CEO Willie Uy said the company believes in sustainability as a way to manage and eliminate negative environmental impacts of today’s fast paced urban developments.
Conscious of its role as a responsible developer, the company has researched on ways wherein its projects will not only employ greener designs but also benefit the residents of its communities. The fruits of this conscious effort were recently put together in a concept for an affordable in-city community that received a Citation Award in the Professional Category of Futurarc 2010 — Asia’s Leading Green Design Competition.
This year’s theme for the International Design competition was for the design of a sustainable home. Recognizing the significant impact the built form has on society and the environment, the competition advocates for architecture that demonstrates creativity, social responsibility and sustainability.
“Sustainability is not just a marketing gimmick for us. The research and design innovations we applied in our model for an affordable in-city community is not just a mere concept but something we believe we can actually build. With over 800 competition registrations worldwide, Phinma Properties is truly proud of its achievement in this international Green Design competition,” according to Grant Orbeta, vice president for design and marketing.
For details on PHINMA Projects, you may contact Reby Ramirez @ +63 919.699.3572 / +63 92.941.4140 / +63 916.4044.555 / +632 404-4534 or e-mail her @ reby_ramirez@yahoo.com.
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