Showing the industry a viable model

WILLIE UY is on a mission. The president and CEO of Phinma Properties is out to prove that in this period when everything seems to cost more, Filipino homebuyers with a limited budget could still be able to own bigger-than-average condo units and a better living environment.

“Our vision is to create an opportunity for all Filipinos to own quality yet affordable homes in strategic locations in Metro Manila. We’re not just after providing them with spacious and comfortable units but also communities that make them feel valued,” Uy explains.

In line with the company’s “City Living Made Easy” campaign, Uy says Phinma Properties is set to further strengthen its position as one of the market leaders in medium and high-rise condominium units by offering buyers “more space for the same price.”

“To date, Phinma Properties has successfully completed seven residential developments and has constructed 7,041 condominium units so we are confident we will be able to fulfill our mission,” Uy says.

Established communities

The company, which began operations in 1987, already boast successful communities located in Parañaque City (Fountain Breeze) as well as in Quezon City where most of their projects are located (Sunny Villas, San Benissa Garden Villas, Spazio Bernardo, Spazio Bernardo West Villas, Smile Citihomes and Smile Citihomes Annex).

In fact, the two most recent developments are also located in Quezon City: Sofia Bellevue, an 840-unit project in Capitol Hills that features five medium-rise buildings; and Flora Vista, an 870-unit project near Commonwealth that features nine five-story condominium buildings on a 1.8-hectare property.

Phinma Properties also hints of launching three more projects by year’s end, this time to be located in Pasig area and two others in the southern part of Metro Manila.

“These projects, the current and the upcoming ones, exemplify affordability, good location, fast turnover and community building. All of the unit cuts allow residents to enjoy flexibility of expanding by being able to adjoin units. They could also avail column-free units that allow buyers flexibility in space planning their homes and maximizing useable floor space,” Uy describes.

History
So how is Phinma Properties able to provide bigger and better units at no extra cost? The answer partly lies on the company’s history: Phinma Properties belongs to the much larger organization, Phinma Group, which has been in existence since 1956 and whose core business for the past 50 years was construction materials, including cement and steel (today, however, the group is more focused on shelter, education, power, mining and financial services),” Uy says.
In its early years, Phinma Properties also invested in a building system that is still being utilized today.

Together, these factors allow Phinma Properties to build more structures in a much shorter time, thus allowing fast turnover as well as sell units at affordable prices and with reasonable profits.

Fast turnover

“All of our best-value-for-money condos enable residents to move in, in a short span of time because of our fast turnover of units. Our unbeatable affordability of units starting at less than P1 million with amortization starting at P5,915 per month, allows our buyers to enjoy more space for the same price that allows them to not only live their dream of owning a house but also uplift their lifestyle,” says Grant Orbeta, Phinma Properties VP for Sales and Marketing and Design.

Orbeta adds that the company goes beyond locating their projects near commercial areas but also in major thoroughfares and public transport systems.

“This means lesser cost in traveling expenses since most of the important destinations—like schools, shopping and entertainment, restaurants, banks and hospitals—are just within reach,” Orbeta says.

Furthermore, Uy informs Phinma Prorperties also has special teams that could lend residents or investors a helping hand.

For those who plans to do some upgrade on their unit, Uy says the company’s Unit Improvement team would be able to give assistance on how to go about the improvement.
Investors who wish to have their units leased on the other hand, can always get the assistance of the company’s Lease Management team that maintains an office in each of the Phinma Properties project.

This team is also the group to talk to should the homeowner needs assistance in maintenance, landscaping works and other everyday minor works.

“With Phinma Properties, we make sure that our homebuyers will definitely find a refreshing environment different from the congested city around them. From the communities that we just established they now have a place where they could enjoy space that maximizes their hard earned money and allow them to live the life they have always dreamed of,” Uy assures.

For details on Phinma Properties, contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Inquirer, 03 September 2010

For details on the Real Estate Service Act > www.ra9646.com